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FOR HOTELS, VILLAS, RESTAURANTS, SPAS & EXPERIENCE BUSINESSES

When guests ask AI where to stay, eat or book, do they find you — or your competitors?

Selena measures how your business appears in AI answers, shows which competitors are winning instead, which sources support those answers, and what you should improve next.

  • ChatGPT
  • Gemini
  • Perplexity (API)
  • Expanded AI

Monitoring subscriptions are in early access. Weekly recurring measurements and Telegram delivery are not yet activated. Perplexity is measured through its API, not as a visitor sees it; Google Maps / Local Visibility is not included yet. No card required to check readiness.

A table set for dinner on a seaside terrace at golden hour, warm light over the water

START HERE

Check if AI can find and understand your website — free.

Before measuring who AI recommends, check whether AI systems can access and understand your website in the first place.

  • Crawler access and indexability
  • Sitemap and canonical signals
  • Entity/business clarity and structured information
  • Citability and major technical blockers

Public Readiness is not an AI visibility measurement. It does not tell you where you rank, who appears instead or which competitors AI recommends. That starts with Visibility Snapshot.

COMPETITIVE INTELLIGENCE

See who is winning the guests you want.

Selena doesn't only track your business. It tracks the businesses appearing instead of you across the guest intents that matter.

Your business
Where you appear — and where you disappear.
Competitors
Which businesses are being recommended instead.
Sources
Which citations and third-party sources support those answers.
Patterns
Which competitors repeatedly win particular guest intents across measured AI systems — only when comparable observations support a pattern.
Recommendations
What Selena recommends improving next based on the observed evidence.

Illustrative demo · fictional businesses and values · not client results

Romantic dinner

You
Absent
Competitor shown
Example Restaurant A
Evidence
Example sources X, Y
Selena recommendation
Strengthen evidence for special-occasion dining.

Family villa

You
Visible
Competitor shown
Example Villa B
Evidence
Example sources X, Z
Selena recommendation
Clarify verified family capacity and amenities.

Couples spa

You
Visible / lower
Competitor shown
Example Spa C
Evidence
Example sources Y, Z
Selena recommendation
Resolve inconsistent treatment information.

Separate fictional scenarios, not one business competing across unrelated categories. This single-cycle demo establishes no recurring pattern or change. Recommendations are evidence-based suggestions, not proof of why a competitor wins or a promise of improvement. Verified before/after outcomes require comparable rechecks.

FOUR WAYS TO GO FURTHER

From insight to action.

Choose how far you want Selena to go.

  1. 1

    SEE

    $49/month

    MEASURE + COMPARE + RECOMMEND

    See what guests see, who appears instead and what Selena automatically recommends next.

  2. 2

    SEE THE WHOLE MARKET

    $79/month

    EXPANDED AI → COMPARE + RECOMMEND

    See the broader AI competitive landscape and expanded recommendations. Google Maps / Local Visibility is not included yet.

  3. 3

    UNDERSTAND WHY

    $399 one-time

    INVESTIGATE + VERIFY + PRIORITIZE

    A human analyst investigates the actual competitors, challenges automatic recommendations and builds the final Action Plan with the owner / GM.

  4. 4

    DO IT

    $2,490 · 90 days

    EXECUTE + MONITOR + VERIFY

    Selena executes the agreed part of the plan, keeps measuring, rechecks and adjusts.

MEASURE → COMPARE → RECOMMEND → INVESTIGATE → DECIDE → EXECUTE → RECHECK

PLANS

One discovery landscape. Choose your coverage.

One landscape, two levels of coverage. Recurring subscriptions and weekly delivery are not yet activated. Competitors, sources and automatic recommendations are included in Visibility Snapshot. They are not reserved for the higher-priced Audit.

1

Early access · recurring not yet live

Visibility Snapshot

$49/month

MEASURE + COMPARE + RECOMMEND

See what guests see — and what to do next.

Systems

ChatGPT · Gemini (Visitor View) · Perplexity (API)

Scope

Up to 25 guest-intent questions · one language · one repeat per measurement

  • Answers and mentions; positions where applicable
  • Businesses shown instead of you and discovered competitors
  • Citations and sources supporting the measured answers
  • Automatic recommendations included — what deserves attention next
  • Report history; comparable movement when recurring mode is active
  • Weekly Telegram and authenticated reports after delivery activation
2

Recommended for hospitality · early access

Full Discovery Landscape

$79/month

EXPANDED AI → COMPARE + RECOMMEND

See the whole competitive discovery landscape.

Systems

Visitor View: ChatGPT · Gemini. API / Model Landscape: Claude · DeepSeek · Qwen · Mistral · Grok · Perplexity.

Scope

Up to 25 questions across up to two languages; Visitor/API reported separately

  • Competitors by guest intent: where you win, lose or are absent
  • Expanded sources and cross-system competitor patterns
  • Expanded recommendations included — opportunities to investigate or improve first
  • API output is not the consumer experience; evidence classes are never blended
  • Weekly Telegram and authenticated reports after delivery activation
3

One-time · manual booking

Verified Discovery & Competitive Audit

$399 one-time

INVESTIGATE + VERIFY + PRIORITIZE

Know why they win.

Systems

Selena baseline + human review of AI, Local, reviews and source evidence

Scope

3–5 real discovery competitors · 60-minute Strategy Session

  • Manual competitor investigation and challenge of weak automatic recommendations
  • Manual Google Ask Maps / Local AI investigation and other manual discovery checks where relevant
  • Owner / GM / authorized decision-maker attends
  • Final implementation-ready Action Plan within 3 business days after the session
  • One comparable recheck, requested within 30 days
  • Preparation, attendance and refund terms before booking
4

Application · agreed scope · manual approval

Managed Discovery Growth

$2,490 · 90 days

EXECUTE + MONITOR + VERIFY

Want us to implement the plan?

Systems

Full Discovery monitoring within the agreed production-capable scope

Scope

90 days · scope, cycles and provider cap agreed before work

  • Approved Action Plan and agreed Selena-owned implementation
  • Automated-surface monitoring, progress tracking and comparable rechecks
  • Manual Ask Maps baseline → implementation → comparable manual recheck, only where agreed in scope; not weekly automated measurement
  • Client workspace/history; weekly Telegram only after delivery activation
  • Adjustment, second implementation iteration and final before/after review
  • We do not guarantee rankings, recommendation rate, traffic, bookings or revenue

Google Maps / Local Visibility is not included in any plan yet: automated local measurement is not live. Manual Google Ask Maps / Local AI investigation belongs to the $399 Audit or an explicitly agreed Managed scope — never to the $49 or $79 subscriptions.

ORDER

How to start.

Three routes, one per plan above. Each is arranged manually: a message starts a conversation, not a measurement, a booking or a payment.

The full terms for the Verified Discovery & Competitive Audit

Preparation
After booking you receive a short preparation form covering your website, Google Business Profile, languages, priority markets and the services that matter commercially. Submit it at least 48 hours before the session. Investigation cannot begin until the required information is complete.
Attendance
The owner, GM or another person authorized to approve changes should attend. If they cannot attend, reschedule instead.
Rescheduling
One free reschedule is available with at least 24 hours’ notice. A no-show forfeits the session. If the investigation has already been completed, you still receive the written preliminary analysis based on the evidence available.
Delivery
Final Action Plan within 3 business days after the completed session. One comparable verification measurement is included and may be requested within 30 days.
Refunds
The Audit is fully refundable before analyst investigation begins. Investigation begins when Selena accepts the completed preparation information and starts the analyst review. Once substantive analyst work has begun, the Audit is non-refundable, subject to mandatory applicable law.

Evidence, not mystery scores.

  • Visitor View ≠ API View
  • AI ≠ Maps
  • Observation ≠ cause
  • One cycle ≠ trend
  • Recommendation ≠ verified outcome
  • Unknown/unavailable is never silently converted to zero

Configuration Lock, Evidence Ledger, evidence IDs and methodology/version disclosure keep every comparable recheck tied to its original scope.

Explore the verification loop — illustrative workflow

The weekly report is a preview. Production recurring execution and Telegram delivery remain gated.

Preview workflow only. Weekly recurring measurements and Telegram production delivery are not activated.

Verification loop

A report is not the end of a cycle. A verified outcome is.

The illustrative workflow follows seven stages; weekly production delivery remains gated. Nothing skips a stage: a recommendation without evidence IDs is not published, an action without an owner is not tracked, and an outcome is only called verified after a comparable recheck.

  1. 1

    Measure

    How AI answers your guests' questions today

  2. 2

    Evidence

    Every AI answer kept with its date and source

  3. 3

    Recommendation

    What to fix, in what order, and why

  4. 4

    Assigned action

    Every action has an owner and a priority

  5. 5

    Recheck

    The next measurement under the same conditions

  6. 6

    Verified outcome

    Before and after side by side: changed or not

    • new
    • still open
    • needs recheck
    • verified
    • closed
  7. 7

    Weekly Telegram report

    A short weekly digest with a link to the workspace

How each stage works and the rules it keeps
  1. 1. Measure

    A locked question set, systems and repeats, run under an immutable configuration lock.

    The lock is fixed before the first provider call and never edited afterwards.

  2. 2. Evidence

    Raw answers, captures and findings, each with an evidence ID, capture time and source.

    Raw evidence is stored before anything is interpreted; hashes and versions stay with it.

  3. 3. Recommendation

    A grounded action: problem, impact, priority and the evidence IDs it rests on.

    A recommendation without evidence IDs, or one that fails the grounding check, is not published.

  4. 4. Assigned action

    An owner, a priority and a verification plan agreed before the next cycle.

    The same finding is never re-issued week after week; the open action carries over instead.

  5. 5. Recheck

    The next comparable cycle: same lock, same systems, same repeats, a new immutable cycle.

    An old cycle is never rerun or overwritten; the recheck references its baseline.

  6. 6. Verified outcome

    Before and after, side by side, with the status NEW, STILL_OPEN, NEEDS_RECHECK, VERIFIED or CLOSED.

    Verified means the change was observed in a comparable cycle. It does not claim the action caused it.

  7. 7. Weekly Telegram report

    A short digest to one verified recipient with a link into the workspace, after the report is saved there.

    Telegram never starts a measurement. A failed delivery only resends a report that already exists.

The loop is the product. A single score can be argued with; a dated evidence trail, an owned action and a comparable recheck cannot.

Sample weekly report

What the digest shows for each action

Sample data · not a measurement

The rows below are illustrative. They show the shape of the weekly report: who owns the action, where it stands, which evidence it rests on, how it is rechecked, what changed, and whether the digest reached its recipient.

sampleLock v1 · 25 questions · 3 systems · 4 repeats · comparable

Baseline: cycle C1, 10 Aug 2026 (sample) · Recheck: cycle C2, 17 Aug 2026 (sample)

What happened to each action after the report, and was the change observed in a comparable cycle?
ActionOwnerStatusEvidence IDsRecheck methodBeforeAfter

Publish one canonical service description on the homepage and About page

ACT-C1-01

Client ownerVerified

VERIFIED

  • EV-C1-0412
  • EV-C1-0418
  • EV-C2-0507
Re-crawl of the same 3 pages, then the same 25 questions on the same 3 systems under Lock v1 in C2Description differed on 2 of 3 pages; brand named in 3 of 25 answers (C1)One description on 3 of 3 pages; brand named in 6 of 25 answers (C2)

State the booking inputs (dates, guests, contact) before the flow starts

ACT-C1-02

Client developerNeeds recheck

NEEDS_RECHECK

  • EV-C1-0431
Action-path check of the booking page in C3; the C2 crawl ran before the change was deployedAction understandable: partial — required inputs not stated (C1)Deployed 19 Aug; not yet observed in a cycle, so no outcome is claimed

Publish a direct-answer FAQ page linked from the homepage

ACT-C1-03

Client ownerStill open

STILL_OPEN

  • EV-C1-0407
  • EV-C1-0409
Same 25 questions under Lock v1 in C3; owned-page citations counted per system0 of 25 answers cite an owned page (C1)Not started — carried over from W34, not re-issued as a new finding

Remove the robots.txt rule that blocked /rooms/ for every crawler

ACT-C1-04

Client developerClosed

CLOSED

  • EV-C1-0402
  • EV-C2-0501
robots.txt fetched again and the 4 room pages re-crawled in C2/rooms/ disallowed; 0 of 4 room pages fetchable (C1)Rule removed; 4 of 4 room pages fetched (C2). Verified in C2, closed in W35

Decide how to answer the two questions where a competitor is cited instead

ACT-C2-05

Client ownerNew

NEW

  • EV-C2-0519
  • EV-C2-0523
Same 2 questions under Lock v1 in C3, competitor citations counted per systemCompetitor cited in 5 of 12 answers to these 2 questions (C2)No recheck yet — created and assigned in C2, first recheck in C3

Digest delivery · W35

Retry scheduled

One verified recipient, private chat, bound by one-time link (sample)

Due Monday 09:00 project time; deadline due_at + 6 h

  1. #1 · Mon 09:00Failed — Telegram API timeout
  2. #2 · Mon 09:01Failed — Telegram API timeout
  3. #3 · Mon 09:06Scheduled — next retry in 30 min; report already readable in the workspace

No more than 5 send attempts in total. After the initial failed attempt, up to four retries are made: after 1 minute, 5 minutes, 30 minutes and 2 hours. Delivery stops after the fifth attempt. No attempt repeats a measurement. A 403 or missing chat unbinds the recipient and stops retries.

Verified means the same locked question set, systems and repeats observed the change in a later cycle. It does not prove the action caused the change, and it does not predict the next cycle.

FAQ

Frequently asked questions

Is this SEO?

It overlaps with SEO, but Selena measures discovery in named AI systems, their competitors and sources. Public Readiness checks website accessibility and clarity; it does not measure recommendations.

Can Selena guarantee ChatGPT or Google rankings?

No. Selena does not guarantee rankings, recommendation rate, traffic, bookings or revenue. A comparable recheck records what changed without inventing causality.

Why do you separate Visitor View and API View?

A consumer assistant and a model API are different evidence classes. API output is not identical to the guest’s consumer experience; they are never blended into one universal score.

Which AI systems do you monitor?

Visibility Snapshot measures ChatGPT and Gemini as a visitor sees them, and Perplexity through its API. Full Discovery adds Claude, DeepSeek, Qwen, Mistral and Grok to the same API / Model Landscape, kept separate from Visitor View. Recurring subscriptions are in early access.

Does $79 include Local Discovery?

Not yet. Automated Google Maps / Local Visibility measurement is not live, so no plan includes it today. Manual Google Ask Maps / Local AI investigation is not part of the $79 subscription either; it belongs to the $399 human-led Audit where relevant, or to an explicitly agreed Managed scope.

What happens during the $399 session?

The 60-minute Strategy Session brings the owner, GM or authorized decision-maker together with the analyst to validate the preliminary diagnosis, review 3–5 discovery competitors and agree commercial priorities before the final Action Plan.

Can my team implement the Action Plan without Selena?

Yes. You own the plan. Choose your team, another partner or Selena for the implementation; there is no obligation to buy Managed Discovery Growth.

What does “verified” mean?

A claim is supported by reviewable evidence and its disclosed scope. Evidence IDs, the Evidence Ledger, methodology/version disclosure and Configuration Lock make rechecks comparable. A recommendation is not a verified outcome.

What happens if a measurement surface is unavailable?

It is marked unavailable or UNKNOWN, with the coverage disclosed. Missing evidence is never silently recorded as zero visibility.

Turn AI discovery into real guests.

Choose a plan and start improving how your business appears in AI answers.

Prices in USD. Selena Systems LLC. Live online payments are off.

Built for hospitality and experience businesses.

  • Hotels
  • Villas & Resorts
  • Restaurants & Cafés
  • Spas & Wellness
  • Beach Clubs
  • Experiences